Verve

Verve, a sub-brand of the multi-level marketing company Vemma, was in need of a redesign for its original healthy energy drink. I was tasked with this challenge, working closely with both the marketing and creative team to create a bold, simplified new look. The goal was to modernize the brand while retaining its core values of health and energy.

From this redesign, Verve quickly expanded by introducing new flavors, each with its own distinct personality. As the brand grew, we developed unique identities and cultures for each product, allowing them to resonate with different consumer groups while maintaining a cohesive, energetic vibe. The branding not only reflected the drink's dynamic energy but also fostered a vibrant, energetic culture around the brand.

I developed a wide range of materials to bring the new brand vision to life, including packaging, direct-sales marketing materials, and environmental signage. A highlight of my work was designing the Phoenix Suns Verge Lounge graphics, vehicle wraps, and much more. Each project played a key role in amplifying the energetic spirit of the brand and its expanding presence. Additionally, I collaborated closely with photographers to establish a unique style for each product within the Verve brand, ensuring that the visual identity was consistent and resonated with the target audience.