Natina Color Solutions

Recognized in the construction industry for its environmentally safe color solutions that naturally react with the minerals in rock, concrete, and galvanized steel, I led a comprehensive rebrand that updated the company’s logo, visual identity, and overall messaging to create a cohesive and strong brand presence. The company requested that the existing typeset remain unchanged, so I refined the logo by adding a tagline, incorporating a hexagon mark for added strength, and providing multiple variations. I also developed a new color palette, as well as three distinct logos for each division of the company. My work extended to creating marketing presentations, brochures, internal signage, event banners, social media graphics, collateral, and more.